Importance of color
When we look at photographs, our eyes tend to go to the lightest part of the photo. Hence in a portrait the lightest part should be the faces of the people being photographed. This means no white or very light colored blouses or shirts. Even for business portraits, men should select a shirt with at least some color; i.e, blue oxford cloth. People with very dark complexions might want to consider deep colors like black. There is an exception to this rule and that is when photographing during fall when there are bight colors in the foliage white can be worn to make you stand out. Loud colors, busy patterns, bold stripes, big plaids, polka dots, tank tops, mini skirts, and clothes that are baggy–or too tight–all call attention to the clothes, not the wearer. So avoid them. What colors work best? Generally speaking, darker clothing will be more slimming than very light colors, but the best color for you is based on your own skin, eye and hair coloring.You probably know which color you look best in, which outfit consistently brings you compliments. Avoid the temptation to go out and buy something new; instead go with the proven winner. Ask a family member of friend for help.
Importance of style
When picking clothes, remember that simple is good. Go for the classic, avoiding trends that will make your photo look dated in six months. Avoid clothing with pictures, writing or large logos unless the pictures, writing or large logos relate specifically to the photos. No short shorts past grade school, please. Many photographers take portraits from above your eye level to hide double chins or wrinkled necks, and to minimize extra pounds. However, from this angle exposed cleavage is only enhanced. So women, please avoid low necklines. If you aren’t happy about your arms, neck, etc., wear a mock turtleneck or long sleeves to cover them.
Importance of physical appearance
Avoid any sudden (and potentially unflattering) changes immediately before the portrait– no tanning booth visit or new hairstyle the week before your portrait. Often our hair looks “big” immediately after it is washed and styled, so if you wash and style your hair on the day of a portrait, do it early in the day to give it time to settle. If you don’t usually wash your hair every day, wash your hair on the day before the shoot and just restyle that morning. (Stylists will tell you that day-old hair holds a style better than just-washed hair.) Men who tend to have five o’clock shadows should plan a quick shave before photos taken late in the day.
Importance of color coordination
If you are having a family portrait, you’ll want to coordinate everyone’s clothing. You might decide to wear matching outfits (e.g., navy mock turtlenecks with khaki pants), or you might be more subtle, coordinating clothes around a common color theme (jeans and jean skirts for grown-up, jean overalls for toddlers) and tops that go well together in a small range of colors.
Importance of details
Don’t forget to consider your shoes and socks. Group portraits are often full-length, and you may not be able to hide your feet.
Wrinkles are difficult to remove effectively in photoshop, so if you’ve picked an outfit that wrinkles easily, iron it and then don’t put it on until the last minute.
Importance of great attitude
More important than even your clothes, however, is to bring a great attitude to the portrait session. If your body language says “nervous,” the best-looking outfit in the world is not going to save the shoot. And, the session will take longer as the photographer tries to loosen you up and elicit a smile. If you are totally relaxed and your eyes and smile are genuinely friendly, your portrait will be friendly and the session can end sooner!
A word about glasses: Folks who wear glasses only part of the time are encouraged to remove them as glasses catch all sorts of reflections which aren’t easily removed in photoshop. Remember to remove them 15 or so minutes before the session to give any little marks on the bridge of your nose time to go away. If your glasses auto-darken in sunlight, bring another pair that doesn’t. Or don’t wear them at all. If you must wear glasses, your optometrist might be able to lend you a pair of empty frames.
***And very important, get a good night’s sleep the night before to avoid bags or circles around your eyes.***
